Since 2008, BSL has played right-hand man to Iridium Communications in helping to shape its image on paper, online and in person – all over the world. When it comes to translating the brand in person, nothing lets us flex our marketing muscles quite like a good event.
BSL is often asked to help Iridium plan for key industry events like tradeshows and conferences. Many weeks, sometimes months of planning are required – all to ensure that every single element is ready for one specific day (events are the very definition of a drop deadline).
Held in Washington DC, SATELLITE 2011 is one of the industry's largest global conferences and welcomes vendors from around the world to network, conduct business and share some of the exciting things that are happening in communications right now (and some that aren’t even happening yet). Iridium is known for breaking convention, so it was only right that their presence at SATELLITE 2011 reach beyond the traditional.
As such a global powerhouse, we really wanted Iridium to get the most bang for their booth. The final structure featured two levels, equipped with a conference room on the second floor. Beyond the functionality of the booth, we also took great care in developing its form. We enhanced the structure with product displays built into the exterior of the booth, and featured a series of looped promotional videos (also developed by BSL), displayed dynamically throughout the space.
No booth is complete without your standard fare of signage and collateral including roll-up banners, welcome signs, brochures, fact sheets and giveaways. We also helped brand a series of PowerPoint presentations that were used by Iridium executives at the event. BSL was able to successfully deliver all pieces to Washington, intact and on time.
“I am extremely proud of the way (BSL) organized and executed this event. Everything went off without a hitch. (BSL’s) efforts made Iridium look like the professional and successful organization that it is. I received many compliments on this from both inside and outside the organization.”
Don Thoma, Executive VP of Marketing, Iridium Communications Inc
To get a closer look at the booth, check out our Flickr page.
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