Global e-Sustainability Initiative (GeSI) and Ottawa marketing communications agency Banfield-Seguin are celebrating the launch of GeSI’s newly revamped online presence – an important step towards future growth and success for the international e-sustainability organization.
Formed in 2001 and based in Belgium, GeSI brings together many of the world's major Information and Communication Technology (ICT) companies with international organizations to work on finding solutions for a more sustainable future through responsible, ICT-enabled transformation.
GeSI contracted Banfield-Seguin in early 2012 to redesign its website and overall digital presence. The objectives of the multifaceted project were to encourage growth in GeSI membership, to support members' collaboration, ideation and project development, and to better communicate the critical role of the organization.
“Working closely with GeSI, Banfield-Seguin used its content management framework to plan, design and build the new GeSI website and blog. We also developed a new private collaboration environment for partners and members, guided the use of social media properties, targeted e-newsletters and e-DMs, and set up measurement tools to track engagement,” said Scott Duncan, Senior Digital Strategist at Banfield-Seguin.
“GeSI is extremely pleased with the end result delivered by Banfield-Seguin – our new website is simply amazing as evident from the positive feedback of GeSI members. The BSL team has been extremely professional and provided an excellent quality of service,” said Luis Neves, Chairman of GeSI.
To learn more about GeSI and the work of its growing network of members and partners worldwide, visit the brand new website: www.gesi.org