Over the past six months, Banfield-Seguin had the opportunity to work on a re-branding effort with GRAN. GRAN is a network of grandmothers and grand-“others” who advocate in Canada and around the world on behalf of children in Africa who have been orphaned by AIDS, and the grandmothers who raise them.
On November 20th, our clients dropped in on Banfield-Seguin, giving us the chance to celebrate the success of the rebranding together. GRAN representatives from across Canada were present, and it was an occasion for tremendous gratitude, and even a few tears — on both sides.
|Peggy Edwards & Nancy Webb sharing the new GRAN umbrella!|
When asked to say a few words about the experience working with GRAN, Director of Strategy Christina Flavell reminisced about that initial creative presentation. “We finished taking you through all the logo and tagline options and there was a brief pause, and then you all burst into applause. It was the most amazing and gratifying experience I think I’ve ever had in this business.” Associate Creative Director Peter Mulder agreed, saying, “We can’t thank you enough for your enthusiasm and passion throughout the project. It was such a pleasure for all of us to work with your organization.”
|Marilyn Coolen tells us about GRAN going to Washington, DC!|
Overall, it was an evening that left us all glowing. It was an encouraging reminder that regardless of what we do day-to-day, there are always opportunities to give back and try to make the world a better place. It may sound sentimental, but it’s true. GRAN is out there doing it every day. Take a moment to learn more about GRAN and their amazing accomplishments as a “a voice for grandmothers and children orphaned by AIDS in Africa” at www.grandmothersadvocacy.org.